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<channel>
	<title>This is Spark</title>
	<link>http://www.thisisspark.com</link>
	<description>This is Spark</description>
	<pubDate>Sun, 18 Sep 2011 21:43:06 +0000</pubDate>
	<generator>http://www.thisisspark.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Classic Pix</title>
				
		<link>http://thisisspark.com/Classic-Pix</link>

		<comments>http://thisisspark.com/following/thisisspark.com/Classic-Pix</comments>

		<pubDate>Sun, 18 Sep 2011 21:43:06 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Digital, Flash]]></category>

		<guid isPermaLink="false">2021784</guid>

		<description>This portfolio site was produced for south London photographers, Classic Pix. It was delivered with a content management system to ensure that the site can be maintained by the photographers themselves.

Launch project

&#60;img src="http://payload.cargocollective.com/1/4/147321/2021784/uimage1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021784/uimage1_o.jpg" data-mid="10066212"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2021784/uimage2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021784/uimage2_o.jpg" data-mid="10066216"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2021784/uimage3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021784/uimage3_o.jpg" data-mid="10066219"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2021784/uimage4.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021784/uimage4_o.jpg" data-mid="10066222"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>The Observer</title>
				
		<link>http://thisisspark.com/The-Observer</link>

		<comments>http://thisisspark.com/following/thisisspark.com/The-Observer</comments>

		<pubDate>Sun, 18 Sep 2011 21:36:20 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Digital, Advertising]]></category>

		<guid isPermaLink="false">2021737</guid>

		<description>Selected Projects produced for The Observer at Tribal DDB, London. These mini-campaigns promoted weekly giveaways and supplements in the Sunday paper.

I was responsible for design and art direction of these pieces.

&#60;img src="http://payload.cargocollective.com/1/4/147321/2021737/u1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021737/u1_o.jpg" data-mid="10065811"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2021737/u1_1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021737/u1_1_o.jpg" data-mid="10065814"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2021737/u2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021737/u2_o.jpg" data-mid="10065816"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2021737/u3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2021737/u3_o.jpg" data-mid="10065817"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Printed works</title>
				
		<link>http://thisisspark.com/Printed-works</link>

		<comments>http://thisisspark.com/following/thisisspark.com/Printed-works</comments>

		<pubDate>Sun, 18 Sep 2011 18:13:07 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Advertising, Publishing]]></category>

		<guid isPermaLink="false">2020550</guid>

		<description>A selection of various pieces of offline media comprising of advertising and publishing pieces. For each of these I was responsible for concepting and design, be it independently or in a team.

&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uchristmas.jpg" width="670" height="523" width_o="670" height_o="523" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uchristmas_o.jpg" data-mid="10088679"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage1.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage1_o.jpg" data-mid="10088680"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage1_2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage1_2_o.jpg" data-mid="10088682"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage1_3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage1_3_o.jpg" data-mid="10088684"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage2_o.jpg" data-mid="10088685"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage4.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage4_o.jpg" data-mid="10088686"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage1_4.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage1_4_o.jpg" data-mid="10088687"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage4_6.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage4_6_o.jpg" data-mid="10088688"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020550/uimage5.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020550/uimage5_o.jpg" data-mid="10088690"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/4/147321/2020550/prt_1316366230.jpg" />

	</item>
		
		
	<item>
		<title>Fiat</title>
				
		<link>http://thisisspark.com/Fiat</link>

		<comments>http://thisisspark.com/following/thisisspark.com/Fiat</comments>

		<pubDate>Sun, 18 Sep 2011 16:49:25 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Modelling, Flash]]></category>

		<guid isPermaLink="false">2020413</guid>

		<description>Integrating the Punto Evo to the UK Fiat website was a fairly large task with a number of workstreams. 
				
Reporting to a creative director I handled a series of art direction responsibilities, ensuring that the car looked consistently great, realistic and technically accurate across the site. Work streams included incorporating the car into the showroom, as well as the virtual configurator where each component of the car was carefully considered.

This project was produced for AKQA.

Launch project

&#60;img src="http://payload.cargocollective.com/1/4/147321/2020413/u1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020413/u1_o.jpg" data-mid="10065684"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020413/u2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020413/u2_o.jpg" data-mid="10065685"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020413/u3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020413/u3_o.jpg" data-mid="10065686"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020413/u4.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020413/u4_o.jpg" data-mid="10065688"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/147321/2020413/prt_1316363905.jpg" />

	</item>
		
		
	<item>
		<title>Volkswagen</title>
				
		<link>http://thisisspark.com/Volkswagen</link>

		<comments>http://thisisspark.com/following/thisisspark.com/Volkswagen</comments>

		<pubDate>Sun, 18 Sep 2011 15:54:35 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Digital, Advertising, Animation]]></category>

		<guid isPermaLink="false">2020244</guid>

		<description>This piece for Volkswagen promotes various efficiency technologies that that go into their cars.

Art directing this piece, I worked closely with a creative team to ensure that the roller-coasters journey is telling the correct stories about efficiency.

This project relied on stunning animation to work well, so working closely with the animators based in Amsterdam was key to it's success.

Launch project

&#60;img src="http://payload.cargocollective.com/1/4/147321/2020244/u1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020244/u1_o.jpg" data-mid="10065470"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020244/u2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020244/u2_o.jpg" data-mid="10065474"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020244/u3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020244/u3_o.jpg" data-mid="10065479"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020244/u4.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020244/u4_o.jpg" data-mid="10065482"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020244/u5.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020244/u5_o.jpg" data-mid="10065484"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020244/u6.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020244/u6_o.jpg" data-mid="10065486"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/147321/2020244/prt_1316360792.jpg" />

	</item>
		
		
	<item>
		<title>Philips</title>
				
		<link>http://thisisspark.com/Philips</link>

		<comments>http://thisisspark.com/following/thisisspark.com/Philips</comments>

		<pubDate>Sun, 18 Sep 2011 15:08:37 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Advertising, Flash, Animation]]></category>

		<guid isPermaLink="false">2020088</guid>

		<description>This project produced for Philips at Tribal DDB, London, is an advertising piece which promotes a premium gadget. This state-of-the-art remote control can control every common electronic device within the home.

The marionette was actually built for the above-the-line shoot and we modelled it for the promotional website. This allowed us to animate it in entertaining ways.

I was responsible for working with the team of animators to create the motion, as well as designing the look, feel and behaviour of the site. I worked closely with the tech lead to execute this project to a tight time frame.

&#60;img src="http://payload.cargocollective.com/1/4/147321/2020088/u1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020088/u1_o.jpg" data-mid="10065580"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020088/u2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020088/u2_o.jpg" data-mid="10065582"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020088/u3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020088/u3_o.jpg" data-mid="10065584"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020088/u4.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2020088/u4_o.jpg" data-mid="10065587"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/147321/2020088/prt_1316357804.jpg" />

	</item>
		
		
	<item>
		<title>Sony</title>
				
		<link>http://thisisspark.com/Sony</link>

		<comments>http://thisisspark.com/following/thisisspark.com/Sony</comments>

		<pubDate>Sun, 18 Sep 2011 14:22:54 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Augmented reality, Digital, Interactive]]></category>

		<guid isPermaLink="false">2020004</guid>

		<description>This project uses augmented reality to allow consumers to size up which television fits best in their home. Users can virtually cycle through television sets to see which one is right for them.

I was brought in to design this piece as well as help to refine the user experience.

This project was produced for Tonic, London.

Launch project

&#60;img src="http://payload.cargocollective.com/1/4/147321/2020004/u1.jpg" width="670" height="530" width_o="670" height_o="530" src_o="http://payload.cargocollective.com/1/4/147321/2020004/u1_o.jpg" data-mid="10065222"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020004/u2.jpg" width="670" height="530" width_o="670" height_o="530" src_o="http://payload.cargocollective.com/1/4/147321/2020004/u2_o.jpg" data-mid="10065225"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2020004/u3.jpg" width="670" height="530" width_o="670" height_o="530" src_o="http://payload.cargocollective.com/1/4/147321/2020004/u3_o.jpg" data-mid="10065226"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/147321/2020004/prt_1316355673.jpg" />

	</item>
		
		
	<item>
		<title>Guinness</title>
				
		<link>http://thisisspark.com/Guinness</link>

		<comments>http://thisisspark.com/following/thisisspark.com/Guinness</comments>

		<pubDate>Sun, 18 Sep 2011 12:49:19 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[Guinness, Flash, Advertising]]></category>

		<guid isPermaLink="false">2019784</guid>

		<description>Arthur's day is a celebration of Guinness that started in September 2009, marking 250 of the black stuff.

This promotional campaign raised awareness of the celebration and gave fans the chance to attended an exclusive star-studded event at the Guinness Storehouse in Dublin.

I worked on various aspects of the Arthur's Day campaign. Initially I concepted and designed a digital teaser campaign, which whet the appetite for the celebrations through guiness.com. Further into the project I designed the 'Global Toast' website. A site that allowed Guinness fans to toast Arthur.

&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/u250image1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/u250image1_o.jpg" data-mid="10066065"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/u250image2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/u250image2_o.jpg" data-mid="10066001"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/u250image3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/u250image3_o.jpg" data-mid="10066004"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/u250image4_2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/u250image4_2_o.jpg" data-mid="10066006"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/uimage1.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/uimage1_o.jpg" data-mid="10066014"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/uimage2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/uimage2_o.jpg" data-mid="10066017"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/uimage3.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/uimage3_o.jpg" data-mid="10066019"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/uimage4.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/uimage4_o.jpg" data-mid="10066021"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019784/uimage5.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/4/147321/2019784/uimage5_o.jpg" data-mid="10066023"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/147321/2019784/prt_1316355369.jpg" />

	</item>
		
		
	<item>
		<title>The Guardian</title>
				
		<link>http://thisisspark.com/The-Guardian</link>

		<comments>http://thisisspark.com/following/thisisspark.com/The-Guardian</comments>

		<pubDate>Sun, 18 Sep 2011 12:39:43 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[The Guardian, Flash, Advertising]]></category>

		<guid isPermaLink="false">2019740</guid>

		<description>For the Guardian, each week there is a giveaway of some description. This particular week was the original of Godzilla on DVD.

Produced at Tribal DDB, London, this fast turn around project was designed to feel like a classic film poster whilst still adhering to the Guardian's brand guidelines.

Users get details about the promotion and watch a trailer for the film.

&#60;img src="http://payload.cargocollective.com/1/4/147321/2019740/image1.jpg" width="670" height="399" width_o="708" height_o="422" src_o="http://payload.cargocollective.com/1/4/147321/2019740/image1_o.jpg" data-mid="10040227"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019740/image2.jpg" width="670" height="399" width_o="708" height_o="422" src_o="http://payload.cargocollective.com/1/4/147321/2019740/image2_o.jpg" data-mid="10040230"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/147321/2019740/image3.jpg" width="670" height="399" width_o="708" height_o="422" src_o="http://payload.cargocollective.com/1/4/147321/2019740/image3_o.jpg" data-mid="10040231"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/147321/2019740/prt_1316355140.jpg" />

	</item>
		
		
	<item>
		<title>SafeJourney</title>
				
		<link>http://thisisspark.com/SafeJourney</link>

		<comments>http://thisisspark.com/following/thisisspark.com/SafeJourney</comments>

		<pubDate>Sun, 18 Sep 2011 12:26:11 +0000</pubDate>

		<dc:creator>This is Spark</dc:creator>
		
		<category><![CDATA[iPhone, Mobile, Digital]]></category>

		<guid isPermaLink="false">2019730</guid>

		<description>This safety app was developed by myself and David Fox. David had been developing the app when he contacted me to design it and help shape the concept and user experience.

SafeJourney is an iPhone app that transmits a record of an individuals journey to the people they wish to share it with. This app aims to make travelling alone safer.

This project provided me with the experience of bringing an app to market, from concept to approval from the app store.

Launch project



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		<excerpt></excerpt>

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